Storytelling is a critical skill in selling, not just the quick sell but the long sell to clients and shoppers over years. It is data based, it builds trust and helps pull together all the complex threads of information that we now have in abundance into something that we can digest, process and turn into actions.
My 2025 story has been an interesting one (more information in my 3 part post series from October), but I want to close it with a great ending chapter that I hope will open new doors in 2026.
My first podcast in Portuguese, on the impact that storytelling can have on sales and the importance it has now more than ever in our hyper-digitialised AI focussed world. Thank you to Bop Comunicação IntegradaAline Sattler and Vanessa Chiarelli Schabbel for the chance to speak at RD Summit 2025.
Link Podcast
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