Recently I had the pleasure of speaking to the The FMCG Guys with Alain Attias about how over recent years we have begun to see a change in the way we Go To Market with our retailers and shoppers, particularly how "Digital" and AI will evolve that relationship to provide better service to all including our own share and RGM journey.This change is not an easy one at all levels of the organisation but is certainly necessary and in this podcast we try to talk about this and give some tips on how to implement Salesforce CRM's on a global scale whilst transforming commercial policy in parallel.
Listen to the podcast on Spotify, Apple music or Amazon here:https://lnkd.in/dDc7BXBG
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