The new interim CEO of Diageo Nik Jhangiani said “I want to re-establish Diageo as the partner of Choice, so that our physical availability in-stores and bars matches up with the mental availability that our brands and marketing have established.”Matt Graham (Mars Food and Nutrition CMO) said “In the industry, we probably spend too much time talking about innovation, because most of our growth and volume will come from the core.”Danone just topped the other Top 11 global FMCG firms in Q2 with 4.1% growth rate (vs 2.2%), driven 78% by volume growth. Maybe it’s a return to basics, maybe it’s finally a return to understanding what drives your business- core first, volume first, distribution first, earn the right to spend and innovate. Start growing your business fast, don’t wait 6 months for a custom solution that costs you 10x and is built by people who haven’t sat in front of customer before. We have a standalone data platform designed by Sales Specialists that will help you identify your core opportunities, that can be up and running in 60 days, not 6 months and will cost you a fraction of a normal deployment.
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