Having worked for 18 years in the FMCG and OTC industry in countries all over the world Mark realised it was time to start a consultancy with a difference.
Hands-on, real-world experience led and focused on the identification of actionable opportunities that can lead to profitable market share growth.
Specialised in Commercial/ Digital Operations he has industry experience from P&G, Reckitt, Boehringer Ingelheim and Sanofi managing clients such as Walmart, Tesco & Droga Raia.
Mark set up the RGM team at Sanofi as Global Head of Commercial & Digital and has been working on Shopper, Pricing, Promotional and Execution strategy as well as large systems implementation (CRM/ TPM) since 2008.
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"Mark and his business enabled our business to fully understand the market dynamics, key players, and best pathway to enter the market. As a true strategic partner, they helped us plan in short and long term for the best possible operating model, optimising our required business infrastructure and capital outlays. Every assessment, analysis and decision had measurable KPIs and thorough background. I strongly recommend them as a consulting partner."
Jaime Arango
President Latin America MCoBeauty
“RGM-eX helped us by driving a key strategic effort to diagnose and re-imagine how one of our most important customers could take best advantage of our solutions. The approach they took was practical and the deliverables were clearly laid out describing program improvements and the expected impacts on the business”
David Gottlieb
Global Chief Revenue Officer TRAX
“More than an advisor, Mark acted as a thought partner to the executive team, consistently raising the level of discussion and clarity towards a strong roadmap of Sales and RGM execution. Within a few months, we could already see tangible impact in performance, alignment, and speed of execution across the organization.”
Ana Bogus
President Beiersdorf Brasil
We specialize in all commercial areas related to FMCG and OTC, starting with shopper path to purchase, through to pricing and promotion strategy, sales team organisation, Key account negotiation and most importantly identifying insights and opportunities in these areas to help grow your business
No, not at all. We love to work with all size companies, as everyone has different but similar challenges and we feel we can benefit both sides- as well as being priced for those smaller companies.
We target 60 days for the out of bo solution, once we have access to your data and systems (we know cybersecurity and processes take some time so the 60 days starts post your assessment ;-) )
This is totally dependent on the sources of data that you have, but we can do a lot with a little and one of the key differences between us and the competition is that with an experienced sales team working the on the digital platform we are able to augment existing data sets to bring new insights. We largely work with Sell In Data (ERP), Sell Out Data (Nielsen, IRI, IQIVIA) and execution data (CRM or Image Recognition tools such as TRAX)
This really depends on the specific project. With our Out of the Box digital platform we aim to have this up and running within 60 days meaning that we can start to identify opportunities from day 61. The key thing that makes us different is that we understand that results will come from great execution of an activity from an identified insight and so can take time to see in share data.
Innovation is absolutely critical to the success of modern day FMCG companies- more so than ever before. We support in two ways- one bringing a sharp/ critical evaluation of the current innovation strategy and secondly we support to build out the right launch plan to get your new product off the ground fast.
We follow a 5 step process that differs slightly depending on whether we are building custom system you are taking the out of the box solution.
1. Understand your needs and expectations as well as your tech environment and data sources
2. Data Ingestion & Cleansing
3. Develop your Power BI platform (time is dependent on customisation volume)
4. Launch your platform with a customised roll out and training program as well
5. Provide on going support to maintain data accuracy and freshness as well as platform updates
We believe firmly that the role of the consultant needs to change dramatically to ensure clients really get value from the engagement. We define value as sales, share and profit growth and that means we don’t just pull together a few slides and say job done after interviewing 10 internal leaders. We bring our experience from around the world, without a filter and get our hands dirty building and executing plans to get you those results.
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