Mark Jagger

After 18 years driving growth for top global FMCG/ OTC brands, it was time to start a consultancy with a difference.

Hands-on, real-world experience led, using data at its heart to identify actionable insights; build real world strategies and governable execution plans to achieve sustainable, volume led growth.

Specialised in GTM & RGM strategy as well as customer negotiation, the focus is to put brand strategy at the heart of RGM, not just pricing, promotions and mix. Having time spent working with global customers such as Walmart, Tesco as well as local players: Droga Raia- Brasil, Chemist Warehouse- Australia, we are well placed to bring those strategies to life in store.

More recently time spent designing and deploying best in class CRM platforms (Salesforce) as well as custom built commercial KPI platforms & TPM’s has brought into sharp focus the need for companies to join together big data, AI and a deep understanding of Shopper and Customer to drive the future of the FMCG industry.