PRESS RELEASE
Bringing data-led RGM strategies and shopper insights to UK&I Consumer Goods Brands
São Paulo / London, United Kingdom – 1st May 2026 – RGM-EX has named Chase Business Development as its partner for the United Kingdom and Ireland. This partnership supports RGM-EX’s wider expansion, introducing the Revenue-OS platform to key consumer goods markets in Europe.
RGM-EX, established by Mark Jagger, who brings extensive expertise from his commercial background at P&G, Reckitt & Sanofi, is dedicated to enabling consumer goods companies to achieve sustainable, profitable growth. Through its focus on Revenue Growth Management strategies, shopper marketing, and digital transformation, RGM-EX delivers solutions that simplify complexity, empower smarter decision-making, and strengthen execution for a lasting competitive edge. This new partnership represents a pivotal moment in RGM-EX’s European expansion, introducing its acclaimed platform to the highly competitive consumer goods sector across the United Kingdom and Ireland.
RGM-EX’s Revenue-OS platform delivers actionable insights and opportunities for rapid business growth, with deployment in just 60 days. In its first year, the RGM-EX has driven success across categories in deodorants, cosmetics, yoghurt, premium spirits and beer, protein drinks, skincare, and soaps. Revenue-OS is designed with 18 years of hands on global commercial experience in mind, ensuring the platform drives meaningful and actionable results from day 1.
Mark Jagger, Founder and CEO of RGM-EX, said: “RGM-EX and Revenue OS were born out of true pain points I suffered across my career as an account manager, sales head and global leader. I wanted to address not only my lack of ability to see a true 360 view of my business and drive actions as a result of it, but also having experienced first-hand global implementations of large scale digital platforms and reporting tools, I needed to see if it really needed to be that time consuming and that expensive. The answer is it doesn’t. We can implement in 60 days a platform that will change the shape of your business at a fraction of the cost.”
He added: “We want to help organisations find profit through RGM best practice but we really believe that deep down it is consumer and volume first and so our priority is to look at a true 360 and not just price, promotion and mix. I am really excited to be working with Jason and Chase as we have a shared vision and believe our joint experience can bring true value to the market.
Jason Murphy, Founder and CEO of Chase, shared: “We’ve seen first-hand how the Revenue-OS platform transforms businesses by helping them truly understand market dynamics, spot key opportunities, and chart the best course forward. We’re genuinely delighted to join forces with RGM-EX, who complement our overall consumer goods portfolio of offerings, bringing their expertise and fresh perspectives to our clients in the UK and Ireland. It’s a partnership that feels right, and we’re excited for what’s ahead together.”
He continued: “RGM-EX isn’t just a strategic partner; they’re a true ally. We’re committed to supporting our clients not only in meeting today’s market challenges but also in preparing for what’s next. With Revenue-OS, our clients will be able to make confident decisions and invest wisely. Every step we take together will be shaped by clear goals and a shared drive to create lasting value.”
Partnership Scope
Under the terms of this strategic partnership, Chase Business Development will take the lead in managing all sales and market development activities for Revenue-OS across the United Kingdom and Ireland. Clients in these markets will benefit from dedicated local support, tailored implementation services, and comprehensive customer success management, all backed by RGM-EX’s industry, market and technical expertise.
Chase will bring the capability of the Revenue-OS platform in all commercial areas relevant to consumer goods including shopper path to purchase, pricing and promotion strategy, sales team structure, key account negotiation, and crucially, identifying actionable insights and growth opportunities within these domains to drive business success.
About RGM-EX
RGM-EX (JAGSS) focuses on Revenue Growth Management (RGM), Shopper/Trade Marketing, and Commercial Digital Transformation, designed to deliver hands-on, no-nonsense solutions for brand profitability and growth. Founded by Mark Jagger in São Paulo, the firm helps businesses with strategic commercial transformation and execution.
www.rgm-ex.com
About Chase
Chase Business Development is dedicated to introducing innovative and high-impact technology solutions to UK&I based businesses. Chase’s mission centres on generating tangible value to its partners and its clients. With extensive expertise across enterprise software and the consumer goods sector, Chase collaborates with leading technology providers to deliver transformational outcomes for businesses. Chase's approach blends strategic market development, comprehensive implementation support, and ongoing client success management, measuring their achievements by the value created for both clients and for its partners.
www.chasebusiness.co.uk
Media Contacts
RGM-EX:
Mark Jagger | mark@jagss.co.uk | +55 11 96605 8668
Chase BD (UK & Ireland):
Tim Millward | tim.millward@chasebusiness.co.uk | +44 7552 669985
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